market fundamentals Q/A

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Explain the term Marketing? (Refer to Page 1 of Document)

Give three reasons why you should market your products? (Refer to Pages 1 to 3 of Document)

What are the 4 P’s of Marketing Mix? (Refer to Page 4 of Document)

What are the 3P’s that have recently been added to the Marketing Mix? (Refer to Page 5 of Document)

Explain the term ‘Market Segmentation’? (Refer to Page 6 of Document)

How do you describe a ‘Target Market’? (Refer to Page 6 of Document)

Name 3 traditional marketing channels? (Refer to Page 7 of Document)

Name 3 digital marketing Channels? (Refer to Pages 7 and 8 of Document)

Name 3 types of marketing? (Refer to Pages 8 and 9 of Document)

Why is market research important? (Refer to Page 9 of Document)