Marketing is the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings (information) that
have value for students, management and society at large.
Entrepreneurial Version:
Research what the college potential students wants and needs are. Determine if
the college have the resources to supply the goods and services and calculate if
the college can make a profit by supplying the goods and services.
2. Why should we ‘MARKET’ our products and services?
It is imperative for the college to keep the college students engaged. Marketing
is one of the most effective tools the college have to keep the conversation
happening amongst the college’s students. “Engaging the college students”
involves supplying the college students with enough relevant information about
the college products and/or services so as to allow them to make an informed
decision about dealing with the college . The information also includes content
about the college the college as well. It is all about creating the right content so
that the college student feels that they know the college and the college the
college and are comfortable to enter into a the college relationship with the
college and the college the college.
